Despite restrictions on access to popular platforms and changes in the legislative sphere, bloggers continue to be one of the most dynamically developing and effective advertising tools. By the end of 2023, the influencer marketing market increased by about a third, and the number of content creators on social networks exceeded 63 million. One of the leading monetization models today is CPA (Cost Per Action) - a pay-per-action model. In this article, we will look at how bloggers make money using the CPA model, the role of affiliate programs, as well as additional earning opportunities in this area.
CPA model: what is it and why is it becoming popular?
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