Who are information agents?
Information agents, or agents of influence, are people who influence the opinions of others through their actions and comments. Influencer marketing is a trend of recent years and a new philosophy in promotion. Many companies are convinced that it is one of the best ways to increase the level of trust in a brand and its recognisability, which is undeniably proved by statistics - thanks to recommendations from experts and leaders, business develops faster and sales increase. Such agents can be people from different industries: realtors, sports club workers, photographers, bank and medical workers, couriers and many others. Information agents are non-professional participants in the affiliate network, and working with them requires a new approach to presenting materials, the mechanics of webmasters are not suitable for them. At the same time, 60% of brands already work with more than ten types of influencers, where agents are placed a new eleventh.
First of all, it is worth paying attention to the distribution of brands' budgets at the end of 2023. Advertisers are now investing most of their finances in working with nano- and micro-influencers. At the same time, half of their advertising budgets are allocated for cooperation with non-professional participants, i.e. information agents. It follows that major market players are actively learning the methods of working with agents and incorporating them into their business strategy.
Co-operation with agents can offer businesses a number of significant advantages. First of all, it is worth noting that information agents together with bloggers make up half of the possible audience reach, which cannot but testify to the huge potential of working with agents. In addition, there are a lot of agents in the market: each agent sells a little bit, but the number of agents is almost unlimited. It is also important to note that agents who have gained experience can gather their own network of agents and train them, improving the quality of sales. In this way, a whole MLM system of co-operation is built.
Guides the agent from registration to the first sale.
You can use a phone number instead of an email address.
The level of learning is determined by passing tests on the platform.
The accumulation of points determines the amount of the agent's remuneration.
How you can get points: passing training and tests, reaching a certain sales volume, attracting sub-agents, increasing the level of sub-agents after training and their sales volume.
In addition, a special remuneration structure for agents has been developed to facilitate the establishment of co-operation with them. The system allows to calculate complex commissions based on qualification and sales. Qualification is determined by the level of training, the volume of own sales, the size of the agent network built and the volume of sales of sub-agents (new network members brought in by a particular agent).
The last thing to note from the advantages of working with agents using GoCPA is that working with agents will not increase the workload of the accounting department. We provide: 1. Signing of all documents electronically 2. Automatic preparation of certificates and reconciliations 3. Automation of payments through billing partners Thus, working with agents is a tangible prospect for business development. It is important to choose a platform that is transparent and easy to learn. platform to ensure only a positive experience with agents. GoCPA could be a good choice!
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