Before starting your own affiliate program, research what your competitors or just the companies you like have.A little research will help you understand what prices are in your market or what functionality is needed.
we can call it zero-step, and then we act on the list:


  1. Choosing a technological solution.
    depending on the budget and development resources, you have several options: do everything yourself, buy an enterprise platform or use a SaaS solution. Each option has its advantages, however, if you are at the beginning, the cloud solution will be faster and cheaper.

  2. Decide the reward.
    in this place, you can focus on at least two factors: what conditions affiliate programs from related areas offer, as well as, a comfortable amount for your budgets. You may pay less for a particular action than your competitor, but you will have a much higher payment conversion, and under such conditions it is more profitable for partners to work with you.

  3. Prepare the site and landing pages.

Partners will lead your audience to your landing pages, so don't be lazy once again to make sure everything works properly and promote a good conversion as much as possible. Different advertising materials carry a different message, and it is desirable to customize the landing pages corresponding to them.

  • Configure the integration.
    One of the most difficult and important steps is to "friend" the site and the tracking platform. The integration can be through a pixel or an API for more complex solutions. And it happens that it is better to use both to correctly transmit the data from both the frontend and the backend.

  • Post information about your affiliate program wherever possible.
    Sites with a list of partners, comparisons and rankings, resources where webmasters and their potential partners are "hanging out" -- declare yourself wherever you can, and this will benefit. And to save you time, we have already prepared list with examples of such resources.

  • Invite partners.
    In addition to placement in the resources, it is necessary to actively contact potential partners and attract them to your program. There is a separate article on how to look for them here.

  • Decide the payments.

    • To what extent, how often and how you will make payments, also determines the internal functionality of the platform. You can start by simply downloading the commissions and transferring the details and amounts for payments to accounting, notifying through the partner system that the payments were transferred to the work. And also, you can connect the provider for payments and do everything directly from the interface.

    To what extent, how often and how you will make payments, also determines the internal functionality of the platform. You can start by simply downloading the commissions and transferring the details and amounts for payments to accounting, notifying through the partner system that the payments were transferred to the work. And also, you can connect the provider for payments and do everything directly from the interface.

  • To establish the conditions for the motivation and encouragement of the partners.
    To help partners achieve the desired goals, there are different motivation strategies. For example, increasing the rewards of a certain number of successful actions per month, raffling off gifts among those who have achieved high scores, as well as special conditions for those who will join the program before the end of the month. Special promotions are necessary not only for your buyers, but also for partners: advertise a higher offer in certain periods, or on certain types of offers, and also motivate them by clearly showing the success of other partners.

  • Diversify promotional materials, promotions and special offers for partners.

    • To what extent, how often and how you will make payments, also determines the internal functionality of the platform. You can start by simply downloading the commissions and transferring the details and amounts for payments to accounting, notifying through the partner system that the payments were transferred to the work. And also, you can connect the provider for payments and do everything directly from the interface.

  • Setting the conditions for the motivation and encouragement of a single link to the site is not enough, and many partners accept different formats of material for promotion, from images and videos to html banners and registration forms. If you have the resources, you can create special codes to insert into affiliate sites that work as interactive banners. These forms are very popular for collecting applications. In addition to the promotional materials themselves, it is important to diversify the events so that partners have reasons to focus more often on their audience, for example, this month has a super discount on irons, and then Black Friday, and then the 1+1=3 promotion... Share insider information, for example, that in winter this jacket sells better, and those who sell 500 of these jackets will receive a Smartphone as a gift.

  • Collect feedback from partners.
    they are often the engine of progress in material decisions and the source of new ideas. Conduct surveys on how to improve offers, use all available channels (mail, Telegram, calls, etc.).)

    • Also see our video guide on how to run your affiliate program on GoCPA:  



    you can follow all these steps by using GoCPA solutions for your affiliate program. And we, in turn, are ready to help and share the experience at any of the stages.

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