Robotization is the automatic execution of repetitive business processes. In the modern world, it is necessary to: 

• optimize human and production resources;
• reduce costs and speed up work;
• eliminate errors caused by the human factor;
• identify weaknesses in the business- processes. 

Not all processes can be robotized, but it is possible to identify the characteristics of actions that can (and should) be automated. Such processes are repeatable, frequently performed, digital, and well-defined. 

At GoCPA, we implement similar functionality using mathematical models that take into account the dependence on a variety of parameters (budget, rates, seasonal coefficients, conversion at different stages of the funnel, etc.). Of course, the correct operation of such models is impossible without retrospective data, so robotization for each new user begins to work after 3-4 months of receiving data in full. In addition, it also takes time to accumulate data because leads can “run out” over time, and the conversion of the same partner may be different in the context of 30 days and 60 days. 

This model is able to predict the budget, make recommendations based on partner segmentation and conversion rates. The advertiser can set their own KPIs for the budget (for a month or for a specific offer), specify the minimum and maximum values so that the system can send notifications when the values deviate in one direction or the other. 

In addition to sending notifications, the model helps to analyze the previous performance and make recommendations for achieving KPIs. For example, how many active partners are needed or what the conversion rate should be at important stages of ordering. 

Thus, thanks to the customized algorithms, you will be able to quickly understand which stages in the funnel of your product are not as effective as you would like, and deal with them without wasting time on “manual monitoring".

Why we love robotics: 

• Functions are available to perform tasks 24/7/365
• Works faster than people and doesn't make mistakes
• Does not require integration or additional development

You can evaluate the full power of robotics and automatic monitoring of indicators in the Professional and Enterprise tariff.

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